Puma outlet

Every Puma product we sell is 100% authentic. We are an official part of the Zalando group and work directly with brands or their certified partners. Our incredible prices are a result of our business model, not a compromise on quality. You can shop with complete confidence, knowing you are getting the genuine article.

We get asked this question a lot! We aren't a traditional retailer. We run exclusive flash sales for just a few days at a time and only place our orders once the promotion has ended. This means we avoid the high costs of holding stock, and we pass those significant savings directly on to you. It's how we're able to bring you the brands you love, such as Puma, at unbeatable prices.

Yes! Iconic items like the Puma Suede can definitely be included in our promotions. They are truly a fan favourite, and for this reason, they can sell out very quickly. For the best chance of getting a pair, we highly recommend subscribing to our free newsletter. You’ll be the first to know when the next Puma sale starts, so you can be ready to shop as soon as it begins.

Puma was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. The company’s origins are famously linked to a bitter family feud, as Rudolf's brother, Adolf "Adi" Dassler, went on to establish his own competing brand, Adidas, in the same town. The separation sparked a fierce rivalry that fuelled decades of innovation and competition between the two global powerhouses. Rudolf initially called his company "Ruda," a portmanteau of his name, but later changed it to Puma, wishing to associate his products with the speed and agility of the feline predator.

Puma develops a range of proprietary technologies for its performance footwear, with a focus on cushioning and responsiveness. One of its key innovations is NITROFOAM™ ELITE, a nitrogen-infused foam that provides exceptionally lightweight and high-rebound cushioning. This technology is designed to minimise energy loss for more efficient and faster movement. For athletes, the brand also uses PWRPLATE, a carbon fibre plate engineered to stabilise the midsole and maximise energy transfer, enhancing explosiveness.

The Puma Suede, a low-top trainer made from suede leather, was originally released as a performance shoe. However, its simple design and clean lines made it a favourite among a wide range of subcultures. In the 1970s, it became an essential part of the hip-hop and b-boy scene in New York City, where dancers valued its lightweight feel and grippy sole. In the UK, it was adopted as a key shoe in football "terrace" culture. The Suede's journey from a track shoe to a cultural staple illustrates Puma's ability to transcend its athletic origins and become a symbol of street style.

Forever Faster is more than just a slogan for Puma—it is the brand's core mantra. It embodies the company’s mission to be the fastest sports brand in the world. This philosophy is not merely about physical speed on the field, but also about moving more quickly in culture, design, and innovation. It reflects a brand that is bold, confident, and determined to push the boundaries of sport and fashion, constantly striving to stay ahead of trends and to set new standards.

The famous Formstrip, the curved stripe that runs down the side of most Puma trainers, was introduced in 1958. Originally, it was not just a logo but a functional part of the shoe's design—a stabilising feature to help keep the foot in place and provide support. Over time, it evolved into a powerful and instantly recognisable brand element. The Formstrip's dual nature as both a performance feature and a visual signature reflects Puma's core philosophy of combining function with style.

In one of the most iconic marketing moments in sporting history, Puma succeeded in getting its football boots noticed on the world stage despite an informal agreement with Adidas not to sign the Brazilian superstar Pelé. Just before the opening whistle of the 1970 FIFA World Cup final, Pelé famously paused play to tie his Puma King boots, giving millions of viewers a dramatic close-up. Puma reportedly paid him a substantial sum for this single act, a bold move that cemented the brand’s reputation for being “forever faster,” both on and off the pitch.

Puma’s ascent in both basketball and streetwear is intrinsically tied to its collaborations with legendary athletes. In 1973, NBA star Walt "Clyde" Frazier requested that Puma design a lighter, wider version of their Suede shoe. The resultant model, the "Puma Clyde", became the first ever signature shoe for an NBA player. This partnership established Puma’s standing within basketball culture and cemented the Suede as a streetwear classic, a trainer admired by b-boys and hip-hop artists alike for its sleek style and resilience.