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An iconic style that became legendary, combined with quality and comfort that no sportsperson could resist: to experience it, simply select Adidas outlet items from Lounge by Zalando! Register for free with ourshopping clubto access exclusive discounts. But be quick to create an account: flash sales end in record time!

Few sportswear brands can boast as much as Adidas. The label has become a reference point not only for those who do physical activity but for anyone who appreciates their philosophy of life. How did this popularity originate and the mythical aura that surrounds the brand?
It all began in 1924 in Herzogenaurach, near Nuremberg, where an athlete named Adolf Dassler had a brilliant idea: to create shoes designed specifically for each sport, which he did in the back room of the shop, the Gebrüder Dassler Schuhfabrik, that he ran with his brother. And from this idea the first shoes dedicated to athletics were created, those designed for tennis and others followed one after another.
But he was not yet satisfied and in addition to expanding production with an innovative clothing line, to gain further traction he decided to sponsor athletes first and then well known singers and bands: this is how the legendary brand developed. Still today Adidas is a symbol of success and the freedom of youth subcultures.
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In addition to being very comfortable and boasting an attractive and easy to match design, the shoes from the German brand can be recognised at first sight and have become an irresistible status symbol.
Wearing the beloved Gazelle model or opting for the Superstars, celebrated in songs by famous hip-hop groups, is always casual and allows you to give a clear style message.

But it's not just the iconic sneakers that make Adidas such a beloved brand. It was the 70's when the tracksuits designed by Dassler became a cult garment, recognisable by the three contrasting stripes.
Today, thanks to the athleisure trend, the classic gymnastic dress is even more current and indispensable for those who love the laid-back and relaxed urban vibe.
Opt for vintage tracksuits with vertical stripes on the arms and legs or for the most detailed reinterpretations with delightful feminine details: what do you think of race jackets studded with flowers designed by popstar Rita Ora? Speaking of capsule collections, don't forget to look for the Adidas outlet clothing from established designers belonging to the world of haute couture. An example are the deluxe swimwear and matching accessories designed by the talented Stella McCartney which combine beautiful sporty style and sophisticated tailoring.
The name "adidas" is a combination of the founder's nickname, "Adi," and the first three letters of his last name, "Dassler." The name was officially registered in 1949 and has been the cornerstone of the brand's identity ever since.
The three stripes are perhaps the most recognizable symbol of the adidas brand. They were first used in 1949 and were originally a purely functional element, designed to provide stability and support to the shoe. The three stripes were a clear and simple way to distinguish adidas from other footwear companies at the time. Over time, they transcended their technical function to become the brand's iconic and enduring logo.
The Trefoil logo, which features three leaves intersecting with three stripes, was introduced in 1971 and first used on products in 1972 for the Munich Olympics. The three leaves are said to represent the three major landmasses: North America, Europe, and Asia, symbolizing the brand's global reach. It was the main logo for the brand until 1997 when the "Three Bars" or "Mountain" logo was introduced, but the Trefoil continues to be used on the adidas Originals line, which celebrates the brand's heritage.
The adidas Torsion System is a technology designed to allow the forefoot and rearfoot of a shoe to move independently, thus providing enhanced stability and support. It consists of a lightweight arch support that bridges the heel and the toe of the shoe. This design helps to prevent the foot from twisting excessively, reducing the risk of injury while maintaining natural foot movement. It was a significant innovation in running shoe design when it was introduced in the late 1980s.
adidas's Boost technology is a midsole material made from thousands of expanded thermoplastic polyurethane (TPU) particles, or "energy capsules," that are compressed and molded together. The result is a cushioning system that offers an incredibly high energy return. When a runner's foot hits the ground, the Boost foam absorbs the impact and then springs back, propelling the runner forward. This provides a more responsive and "bouncy" feel compared to traditional foam midsoles.
adidas's connection to music and culture began in the 1980s, particularly with the rise of hip-hop. The brand's products, especially the iconic Superstar sneaker, were embraced by artists and fans. A pivotal moment was in 1986 when the group Run-DMC released the song "My Adidas." The track was a tribute to their favorite sneakers, worn without laces, and helped solidify the brand's place in street culture. This organic partnership was groundbreaking and showcased the brand's appeal beyond the sports arena. This association continued with the band Korn in the 1990s, with lead singer Jonathan Davis frequently wearing full adidas tracksuits. This embraced the brand into a new genre of music and culture, further cementing its status as a cultural icon.
Our unique business model allows us to offer genuine adidas products at significant discounts. Unlike a traditional retailer, we don't hold expensive inventory. Instead, we run exclusive, short-term flash sales. We only place a bulk order with adidas after the promotion ends, which saves huge costs on logistics and warehousing. We then pass those savings directly on to you, our customer.
Yes, iconic and in-demand products like the adidas Superstar are the perfect examples of the treasures you can discover in our sales. However, because they are so popular, they are often available in very limited quantities and tend to sell out quickly. The best way to secure a pair is to be prepared: sign up for our free newsletter to be notified of the next adidas sale, and be ready to shop as soon as it begins.
Absolutely. We guarantee that every single adidas item you find on our platform is 100% authentic and brand new. As a proud member of the trusted Zalando group, we source all of our products directly from brands or their certified partners. You can shop with complete confidence knowing you're getting the real deal, every time.
No matter what your style is, sportswear, including the Adidas outlet from Lounge by Zalando, fits into virtually every occasion and mood. Just think of the classic trainers like the Gazelle, the Stan Smith or the Superstar with their minimal and versatile design, they lend themselves to become the highlight of a thousand different outfits.
Our Adidas outlet range promises to celebrate your personality and give you the maximum freedom of expression. Just subscribe to Lounge by Zalando and start collecting many discounted items, which will always allow you to show off to the max. Sign up now to take advantage of:
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