Gant outlet

Absolutely. GANT is the quintessential American sportswear brand with a European flair, and that heritage is at the heart of the collections we feature. While our selection changes, you can always expect to find their iconic button-down shirts, collegiate-inspired knitwear, and timeless casualwear. Think of it as a curated edit of the styles that define the GANT legacy, offered for a limited time at an incredible price.

We take authenticity as seriously as GANT takes craftsmanship. Every single GANT item sold on Lounge by Zalando is 100% original and brand new. As part of the Zalando Group, we have established longstanding relationships with brands and their official partners, sourcing products directly from them. You can shop our sales with complete confidence, knowing you are receiving the genuine article with all the quality and heritage you expect from GANT.

The secret is all about timing and preparation. Our promotions are fast-paced, exclusive events for members, and popular items from brands like GANT tend to sell out quickly. The best way to get ahead is to subscribe to our free newsletter. You’ll be the first to hear about upcoming GANT sales, giving you a head start to browse and add your favourites to your basket. Remember, with our business model, once an item is gone, it’s gone for good, so being prepared is crucial!

GANT is credited with introducing several features that are now standard to the button-down shirt. These include the “locker loop,” a small fabric loop on the back of the shirt, originally designed to prevent the shirt from creasing when hung on a hook in a locker. They also pioneered the back collar button, which kept the tie knot in place and stopped the collar from riding up. Additionally, GANT was one of the first companies to create shirts with the “perfect roll” of the collar, which gave the button-down its iconic, soft shape.

GANT was acquired by a Swedish company in the 1980s, marking a significant turning point for the brand. This acquisition relocated its headquarters and altered its strategic direction. While the brand maintained its American East Coast heritage, the new European management brought in a more modern, global outlook. This blend of American sportswear origins with European sophistication and tailoring gave rise to a "transatlantic" aesthetic, expanding its appeal beyond a solely collegiate audience to a more refined, international consumer base.

The GANT Shield logo is a direct reference to the brand's heritage and its connection to American universities. The logo, which combines a diamond shape with a "G" inside, was inspired by collegiate pennants and shields. It represents the brand's legacy of quality and craftsmanship, as well as its role in defining the academic and preppy aesthetic.

While GANT’s legacy is built on the button-down shirt, the brand has several other iconic pieces. The "Heavy Rugger" is a robust, striped rugby shirt that became a staple of American sportswear, known for its durable cotton and versatile, athletic look. The Club Blazer is another key product, representing a sophisticated interpretation of the brand's collegiate heritage. GANT also became known for its vibrant and innovative use of colour, which set its shirts and other garments apart from the more traditional, muted palettes of the period.

Beyond its shirt design innovations, GANT is known for its commitment to high-quality fabrics, particularly its unique "oxford" cloth. The brand perfected the process of using premium American cotton, creating a durable yet soft weave that was both comfortable and structured enough to maintain the shirt's distinctive appearance. This focus on fabric quality was a core part of its original success, as students sought out shirts that could withstand repeated wear while still looking smart.

While GANT’s heritage is founded on the button-down shirt, the brand also offers several other iconic pieces. The "Heavy Rugger" is a sturdy, striped rugby shirt that has become a staple of American sportswear, recognised for its hard-wearing cotton and versatile, athletic appearance. The Club Blazer is another key product, presenting a refined interpretation of the brand's collegiate origins. GANT also gained a reputation for its bold and innovative use of colour, which set its shirts and other garments apart from the more traditional, subdued colour schemes of the period.