Swarovski outlet

We completely understand why you’d ask. With a brand as globally recognised as Swarovski, authenticity is paramount. We can assure you that every piece of Swarovski jewellery we offer is 100% authentic and brand new. As part of the trusted Zalando Group, we work exclusively with brands directly or their authorised partners. Our ability to provide a lower price is thanks to our unique, invitation-only flash sales model, which allows us to order a precise quantity after the sale ends, eliminating costly inventory and storage overheads. These savings are passed on to you, our customer.

The excitement of the hunt is a major aspect of the Lounge experience! Although we don’t stock the entire, permanent collection, our temporary sales are carefully chosen to feature a range of popular items and unique discoveries from the Swarovski universe. Iconic styles such as the renowned Tennis Bracelet may appear in our promotions. As these pieces are in high demand, they tend to sell out very quickly. To give yourself the best chance of securing one, we suggest subscribing to our free newsletter. This way, you’ll be the first to hear about our upcoming Swarovski sales and can start shopping as soon as they launch.

We’re delighted that you want to be prepared! New Lounge by Zalando promotions, including those for brands such as Swarovski, are launched daily and are available for a limited time—usually just a few days. The best part is that membership is completely free with no obligation. There is never any requirement to make a purchase. Simply sign up with your email, and you’ll receive notifications about all the exciting new sales as soon as they go live, ensuring you never miss the opportunity to discover your next sparkling treasure.

In 1895, Daniel Swarovski, an apprentice in his father’s glass-cutting business in Bohemia, invented an electric machine capable of cutting crystal with unrivalled precision. This invention transformed the jewellery industry, enabling the production of dazzling, high-quality crystal stones that could match the brilliance of diamonds. The machine offered a degree of accuracy and a range of facets that had previously been unattainable with manual cutting techniques, and the proprietary process remains a closely guarded secret.

Swarovski’s signature sparkle is the result of its proprietary crystal composition and an advanced, precision-cutting process. While the exact formula is a secret, the crystal is a form of lead-free glass made from a mixture of quartz sand, soda, and other minerals. The true magic, however, is in the cutting and polishing. Swarovski’s machinery is capable of cutting facets with extraordinary precision, producing hundreds of facets on a single stone that maximise light refraction and create a dazzling, diamond-like effect.

The Aurora Borealis (AB) crystal was the direct outcome of a collaboration between Swarovski and fashion designer Christian Dior in the 1950s. Dior sought a unique crystal to adorn his couture collections, and in response, Swarovski created a special metallic coating applied to the crystal’s surface. This coating produces a captivating, iridescent rainbow effect, reminiscent of the Northern Lights, which imparts a multi-tonal shimmer to the crystal and became an iconic symbol of mid-century glamour and fashion.

Swarovski crystals became a hallmark of Hollywood glamour in the early to mid-20th century. Icons such as Marilyn Monroe and Audrey Hepburn famously wore gowns and accessories embellished with the crystals. Monroe’s dress for her "Happy Birthday, Mr President" performance in 1962, for example, was adorned with 2,500 Swarovski crystals. These collaborations cemented Swarovski’s association with luxury, elegance, and the dazzling world of cinema, positioning the brand as a key ingredient for high fashion and pop culture moments.

The swan, a symbol of grace, elegance, and purity, was adopted as the Swarovski logo in 1988. It represents the brand’s commitment to beauty and its history rooted in the Austrian Alps. In 2021, the swan was reimagined with an elongated neck and raised wings, poised as though ready to take flight. This updated emblem signals a new chapter for the brand, one that honours its heritage whilst embracing a more modern, expressive, and dynamic future.

Beyond jewellery, Swarovski is renowned for its crystal figurines. The very first was an unpolished crystal mouse with polished ears, created in 1976 by designer Max Schreck as a one-off piece. It proved so popular that the company decided to launch a collection of animal figurines, initiating what would become a highly collectible product range. These figurines are noted for their intricate facets and are often crafted from multiple pieces of crystal bonded together, demonstrating the company's technical and artistic expertise beyond traditional jewellery uses.